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Business Design

What is business design and in what way are business strategy relevant for the designer? In what way can the development of businesses gain from design thinking and service design? Today there are several examples of bigger consultant management agencies buying design studios to broaden their value for their customers- what is the key drivers for this new landscape? This talk will also contain the core values of design thinking and why it’s crucial for all service development to become more relevant for the customer, citizen or user.

About the Speaker


Jerker Knape is a senior servicedesigner & strategist at Transformator Design. Started out as customer service administrator and then worked my way to become an service designer and customer experience manager via process management and business development for both B2C and B2B. Also curating art for the collective Woodpecker Projects since 2007. Lived and worked in Malmö since 2002.

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