The Brain and the Interface


How to design for empowered users while tapping into unconscious behaviour.

As Designer we strive to create interfaces that are intuitive and unobtrusive. Sometimes that means we struggle with a good distinction between unconcious guidance and user consent, especially as machine learning and context detection are potentially being introduced into the design ecosystem. This talk will cover some of the obvious as well as hidden challenges designers face as interfaces evolve, from touch interfaces, to voice commands up to the horizon of brain-machine interfaces.


About the Speaker

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Sonja is a Berlin-born multi disciplinary designer, currently based in Malmö, where she co-founded the strategic design studio Block Zero and currently leads the UX team. Her work ranges from creating immersive fashion technology exploring the perceptual senses of the human body to UX for embodied interaction and creating machines with personality.






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Rules of filmmaking that apply to Design


What do design and filmmaking have in common? Everything it turns out. Many rules and best practices of filmmaking and visual storytelling that have been honed and established in the hundred year existence of cinema can inform and inspire many facets of UX design. As part of this talk we will look at some of these rules and how they translate to decisions made in interface design.


About the Speaker

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Ray is the CEO and Co-founder of Block Zero, a design and technology studio based in Malmö, Sweden. After a decade in various leadership roles within UX and technology companies such as TAT – The Astonishing Tribe and BlackBerry, he co-founded the design and technology studio Block Zero, working in such diverse fields as Smart Cities, E-Health and Fashion Tech. Ray is also an award-winning filmmaker, whose most recent feature film is the acclaimed The Philosopher King.






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Designing for Health – The Merging of Health and Fitness: Emergence of Wellness


Advancements in e-health and medical technology, as well as the prominence of personal fitness and performance tracking wearables increasingly blur the lines between health-monitoring and fitness-tracking. A true seamless of the two into a comprehensive wellness-management is the way of the future.


About the Speaker

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