The No1 reason for tech/app startups failing is ‘No market interest’. At the same time, we see what can almost be called a cult of “Don’t kill your idea by listening to others” emerging fueled by prolific disruptive successes like Uber, Airbnb and others. This talk is about how to master the balance between being true to your vision and making sure it will have a place in the market.
How to innovate and design for success
About the Speaker
Patrik Vikner
at InUse
Patrik Vikner is a UX Strategist at inUse Experience where he has helped more than 30 clients achieve their goals over the last 10 years.
